Audience theory 1

 1) Write a definition of a passive audience: 

This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.
2) Write a definition of an active audience: 
This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory: 

This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Write a definition of the two-step flow theory:

This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

5) What is YOUR opinion on the effect the media has on audiences? Do you think the media makes people think or act in a certain way? Give an example to explain your answer.

In my opinion     In my opinion

Reception Theory

 1) What is the preferred reading of a media text?

the producer wants the audience to view the media text. 

2) What is the oppositional reading of a media text?

 the audience rejects the preferred reading, and creates their own meaning for the text.

3) What do the producers of the trailer want the audience to think about the teenagers and young people in the film?

The producer want to show that the children are bad and do bad thing.

4) Why might some young people feel the way teenagers are presented in the trailer is unfair?

 This is unfair because not all children are bad and some are bad.