Represent NHS Blood campaign

  Represent NHS Blood campaign

1) What does BAME stand for?

Black Asian Minority ethnicities 

2) Why is there a need for blood in the BAME community? 

Only 3% blood donors are Black or Asian .

3) What does this advert want people to do once they've seen it (the 'call to action')?
Because some people know the people that are in the video and maybe will donated blood for people who need it.

4) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

we need more people with Black and Asian heritage to sign up as organ donors.

5) Suggest some connotations for the slow-paced long shot of empty chairs at the end of the advert.
Its maybe showing that only 3% of people donated her blood who are Black or Asian .

6) How does the advert match the key conventions of a typical urban music video?

Its saying that anyone can give there blood to the people who need it and if you give your blood you are saving lives in the world.

Galaxy 'Chauffeur' advert

1) Why is the advert set in the 1950s? What audience pleasure does this provide?

For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia.

2) Who is Audrey Hepburn?
Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s.

3) Why did Galaxy select Audrey Hepburn for this advert? 
Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia,And people how remember her from the past.

4) What is intertextuality?

When one media text refers to or suggests another media text.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday.

6) What are the connotations of Audrey Hepburn and celebrity in this advert? 
The connotations of Audrey Hepburn is the white dress she and she was a famous acter in the late 1950s and 1960s.She was remember for her glamour and style and was also a fashion icon and model and her luxurious.

7) What representations of gender can you find in this advert?

It is saying that man are the hero and woman need saving from danger.

8) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
It is saying that man are the hero and woman need saving from danger,woman need a man to save them .