Language
1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.
He can update his brand
He can reply to his fan
2) How does his website promote the Marcus Rashford brand?His website shows Marcus and his designer brands and what he does in his website
3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?The show Marcus power full because they look the short in low angle
4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media. He changed his profile to his brand logo and doesn't post all about his football life and get young children to read in his website
5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity? He post and post videos about his personal life and how he got here.
Representation:
1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?
On His website he is seen wearing expensive clothes from well known brands.This shows that he is successful.As well as the colours of his clothes.His black suit shows him as powerful as well as showing him as a completely different person and not just a footballer.This is because he doesn't want us to view him as just a footballer.
2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers?
Marcus Rashford subvert traditional stereotypes of footballers by not only using his platform to just promote his football career.He uses it as a way to help the 45% of Black/other ethnicity who struggle with poverty.He also uses his website to promote his books.This encourages young boys to read as well as play football.He does this because he knows most of his fan base are children who look up to his behaviours.
3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.
Marcus Rashford works for fareshare which was part in launching a argent appeal calling for donations,food and volunteers to fight hunger.Marcus helped in raising lots of money (21 million)meals for children and family in need for it.This creates a positive representation of his because he wants people to know that they are not alone.This makes him seen as a humble footballer and an activist.
4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?
Marcus Rashford challenge gender stereotypes by showing that men can aslo struggle and face hard times.He does this by sharing his story back when he was poor living with a single mother with 5 children.He also reinforce it by writing his own book showing that footballers can also have other hobbies outside of football.
5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes?
Marcus Rashford is one of the first black British to reach a successful football career while coming from a poor family.His videos are all about encouraging kids in poverty to stick to their goals as it is possible.This challenge media stereotype as most footballers seen on TV are often white.For Marcus Rashoford to be one of the first is very big achievement.