Film Industry: I, Daniel Blake

   

                                       I, Daniel Blake: blog tasks

1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films are very different to Hollywood blockbusters like Black Widow. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.

2) What is I, Daniel Blake about? 

The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.

3) Who directed I, Daniel Blake and why is this important?
Was directed by Ken Loach and to shine a light on injustices he sees all around him, as well as on our capacity for human decency.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

• Loach appeared on BBC Question Time to talk on issue giving the film extra credibility
• Film was premiered not in London, but Newcastle to gain local support. 
• Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?It is very difficult to establish the exact production costs of 'I, Daniel Blake' although 16 Films Producer, Rebecca O'Brien, said it was a 'modest amount', even for a Ken Loach film

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow? how much they made in the movie like black widow only mad $379m but the budget was $300m and i Daniel Blake made $11m and the budget was$2m

8) In your opinion, was I, Daniel Blake a success?                                                                                       Yes because the budget was $2m and made $11m 

      Extension tasks

Read this Media Magazine article on the disruptive marketing campaign used to publicise I, Daniel Blake. Media Magazine is an excellent publication aimed at A Level Media students and it's a great resource for GCSE students aiming for the top grades.

Read this marketing case study on I, Daniel Blake. What does 'making a film launch a political movement' mean?

I, Daniel Blake is an A Level Media text for another exam board. Watch Media teacher Mrs Fisher's YouTube lesson on I, Daniel Blake and make notes on the key points she makes.

Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?

Film Industry: Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this but the answers can also be found in the notes above.Disney and Marvel that re involved in the creation of black widow.

2) What is conglomerate ownership? The definition is in the notes above. If you can, explain how Black Widow links to conglomerate ownership.

Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Because they have use a lot of props and use a lot of  expensive camera and the place were they were shooting .

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign. They use people comments and promote them we get more people to watch the movie. 

5) What was the production budget for Black Widow and how much did it make at the box office?
20 million 

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

No because if you see the other  Marvel movies will make billions not like the black widow 

7) Who regulates the film industry in the UK?
 the British Board of Film Classification (BBFC)

8) What age rating was Black Widow given? Why?

Black Widow is rated PG-13, which means that some material is not suitable for children under the age of 13. For example, it may contain violence, nudity, sensuality, and/or brief language. Here, the movie doesn't contain any sexual content like nudity but it does contain language, violence and thematic elements

Extension tasks

Look at the Marvel Black Widow website and note down the different promotional devices used.

posters,OFFICIAL TRAILER,news,

GALLERY,

Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Read this feature on how Black Widow shot 22 minutes of IMAX footage to give viewers an incredible widescreen experience in IMAX cinemas. Why is IMAX an important part of marketing a blockbuster movie?

The result is an image that's wider and higher than your field of view; a picture that's immersive because you're not aware of where it ends.

Look at this Guardian website page allowing Marvel fans to discuss Black Widow. What interesting opinions do you notice in the comments? 

Read this feature on whether there are too many Marvel sequels and spin-offs. Do you agree?