BLACKPINK - How You Like That: Blog tasks

BLACKPINK-How You Like That

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
The demographics for the BLACKPINK audience would be a typical age of 12-19 mostly young teens would listen to there music.The psychographics for the BLACKPINK audience would be teenage to adult women, as dance, singing and the image of the band are all targeted towards girls who are teenagers or young adults.

 
2) What audience pleasures are offered by the music video for How You Like That?
The audience may receive a thrill from watching the choreographed dance and the performance of the song. They may also receive an experience of feeling involved with the group through watching their performance and may establish a personal connection due to this.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

0.42 push in camera movement: Appeals most to  BLACKPINK fans because that's when the beat drops and "how you like that" is first said and the choreography is first introduced. It's the most replayed scene in the music video.

1.12: Its a solo scene by Lisa- most favourited band member by most BLACKPINK fans.

2.26: All band members and extra members do the choreography in that scene.

4) How was the How You Like That music video marketed and promoted to the audience?

The video’s release was preceded by a series of teasers on the band’s social media accounts including posters, photos focusing on individual band members and videos

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop has become a cultural sensation as groups like BLACKPINK and BTS enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West also there are many different styles of bands and solo artists who dominate the industry as well as the industry in other countries, using a range of different people and characters.

Industry

1) How were BLACKPINK formed and what records have they broken?

 In 2016, BLACKPINK were formed by YG Entertainment. The records they have broken include being the most followed girl group on Spotify and the most subscribed music group and female act on YouTube as of 2021. 

2) What other successful artists have YG Entertainment created? You may need to Google this.

Artists such as:Sechs Kie,BigBang,Winner,Treasure

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

changed the way audiences consume music videos. With an increased popularity of social media, music videos and music artists have become much more popular on platforms such as YouTube and Spotify, while their fandoms and audiences interact with them and follow them more closely on platforms such as Instagram and Twitter.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC). The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Extension tasks

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?
 The Guardian's writer claims that the band brings "their A-game" and are incredibly good at what they do. They are seen to have a repeat of BTS's boundary-breaking success and rack up lots of achievements that may have otherwise been impossible to achieve.

Read this Variety feature on a controversy that offended some global fans of BLACKPINK. What was the problem and how did they respond?

 Mentioned was that a Hindu deity, Ganesha, was presented in the background of one of the scenes. Despite being edited out, fans had still demanded an apology from the band. Many fans, particularly those in India, claimed that Blackpink had disrespected the religion by using the deity as a prop and culturally appropriating it. YG Entertainment did not respond besides editing out the image of the Hindu god. 

Read this Teen Vogue feature on the music video release of How You Like That. How else did the group promote the release of the song?
 Promoted the release of the song on their social media, such as posters, trailers and photos of the band members. A dance video was also released, which gained 600 million views on YouTube, and a reality show was posted on YouTube, 24/365 with Blackpink.

Introduction to Music Video: Blog tasks

 Introduction to Music Video: Blog tasks

Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?
The movement, performance and the narrative.

2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?
 Became a major part of the music industry in 1981.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
 MTV was launched in 1981 and they were important because they made the music videos like mini films.

5) How are music videos distributed and watched in the digital age?

In 2005 the launch of YouTube changed the way that consumers access and enjoy music video.

Extension tasks

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?
I believe that YouTube is good for the music industry. While there are negatives, I believe that YouTube can help musicians connect with fans all over the world and reach a much wider range of people than ever before

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?

I disagree that they're more influential. I think that music videos can help artists much more easily than videogames can, as they are more accessible - on YouTube and social media - than video games are. 

KISS FM Breakfast show CSP: blog tasks

 KISS FM Breakfast show CSP: blog tasks

Work through the following questions to complete your final Radio case study on the KISS FM Breakfast show CSP:

Audience

1) Read page 2. What is KISS FM's mission?

the mission is to have an understanding of their audience produce something that will a peel through keeping up with trends.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The KISS audience is a 15-34, 60/40 Female  65% of their audience live outside of London.

outside London.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

social timelines to YouTube, live events and on demand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they’re into,

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISSTORY is also hugely successful beyond the radio with compilation album releases and sell out club nights across the world from London to Europe and the UAE.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

they can engage with kiss through downloading their app (kiss kube) as well as joining their live event.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

listeners to kiss breakfast show are really active. this is because they interact through live event, apps,radio, and online.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

personal relationship people feel contacted to them as they speech casually, dress casually so the audience feel that they are not upper or lower to them. 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

people can listen to music anywhere they want. this is according to the new in technology, people can listen to music on their phones, laptop etc whiled back then they only had radios to listen to.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

because they are both related to the pirate station and kiss FM used to be a pirate station in the past and tony used to be DJ for a pirate station.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

preferred - fans love the show as they see similarity between them and the host and they feel comfortable around them.

oppistional -60% of their audience are females however he host are males which makes it difficult for them to understand one another.

Industry

1) When did KISS FM first launch and what type of station was it then? 

 KISS FM first launch as a pirate station  in October 18 1985

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

the different type on media are magazine,radio,digital.

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

They mke money from ad

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The station developed a committed following across London of mostly young people with figures in the press at the time stating that the station attracted some 500,000 listeners while operating as an unlicensed pirate station.

5) How is KISS FM regulated and what can happen if they break the rules?