Advertising and Marketing: Key conventions

 

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

• The picture of the skittle tell us that the skittles will taste like the rambow because the  colour is like  the rambow and it will taste like the rambowand the logo is saying that its like the rambow .

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

Look at the Maltesers example above if you are unsure how to complete these tasks.

The advert is saying that if you buy there sweet you can get a lot of different flavors in one bag not like Maltesers that only have one flavor and expensive but not like skittles that you can get different flavors.

Extension tasks

If you have completed an in-depth analysis of the Skittles advert, write an analysis of a print advert that you have chosen using Google Images. 

Next, do some additional research into creative or powerful print advertising. 

Task: Find an example of a print advert for EACH of the following:

1) A clear brand identity

2) A shocking or controversial idea

3) An emotional connection to audience

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

Magazines: Heat CSP case study

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.we bring readers a truly unique, quality

experience.

Radio,Print,Digital

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

 heat readers are always in the know and give them conversation-

starters they can show off about to their mates down the pub.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?
They give advice on FASHION AND LIFESTYLE 
4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

Media language

1) How many of the 12 magazine cover key conventions feature on this edition of Heat? List them with specific reference to the convention on the CSP edition of Heat.
Cover Line/Serif+Sans Serif/Shopping Offers /Low Brow /Colour Sctrame

2) How are the cover lines written to make the audience want to buy the magazine?
Indirect address favoured by celebrity gossip magazines emphasises the gossip feel. Questions to audience create inclusive, gossipy feel and words like ‘shock new pics’ and ‘Behind closed doors’.

3) What are the connotations of the Heat colour scheme on this particular front cover? 
Pink and Yellow are use for the front cover. Pink is to get young girls to get the megazen and read it .Yellow is use to get people attention to buy the magazen.  

  
4) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.

there are more people in the front cover and a lot of different thing in the front cover

5) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler only have one for two people in the front cover and and they don't put a lot of things on it .

Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Meghan & Harry’s, Ryan Seacrest ,Jordan Lee(very famous people in the front cover) 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)
Some times Heat find negative thing in there magazine and find information about the celebrities . 

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

The woman are represented in Heat and some bad or negative thing about how they look and act or do and some are nice and good about them . 

4) How is race and ethnicity represented on this cover of Heat?
Heat don't have a lot of people in colour in there front cover.

5) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

 Heat is about a lot of drama in social media and Tatler is about rich design and fashion .

Extension tasks

1) What are paparazzi images and why are they crucial to the front cover of Heat? 
Paparazzi  want to take pictures of celebrities so they can sell them and make  a lot of money 

2) What do these two magazines suggest about representations of social class in the British media?

They are very rich and care about there lifestyle  

3) How does the front cover combine text and images to create contrast and narrative on the front cover of Heat?

The loyal family can also be in the front cover about gossiping will make people want to buy it.