Industries: Ownership and control

 1) What is vertical integration? What are the benefits of vertical integration for media companies?

vertical integration is when on conglomerate own different  companies i the same chain of production.They can buy more company that can doing good 

2) What is horizontal integration? What are the benefits of horizontal integration for media companies?

Horizontal integration is when one company buys other companies at the same level of distribution. They can make more money then before then they get more company.

3) What is synergy? 

Synergy is when a company creates a brand that can be used across different media product and platforms 

4) Give an example of a brand that appears across different media products and platforms.

 Disney is a brand that appears a lot and buys a lot of company. 

 

5) Research the different companies that are part of the Disney media empire. This BBC article on Disney buying 21st Century Fox might help. First, list 5 companies that are owned by Disney. This graphic may help you: Marvel Press,Pixar,Starwars.com,vice,viceland

Extension questions

1) Look at the BBC article linked above. Why did Disney buy Fox - what are the benefits?

Walt Disney has agreed to buy the bulk of 21st Century Fox's business for $52.4bn (£39bn), in a deal both companies said position them to compete in the rapidly changing media industry.

2) Now read this article from Recode about Facebook’s acquisition of Instagram. Why did Facebook buy Instagram for $1bn in 2012?

In fact, Facebook was about to IPO, and $1 billion was once considered a massive price, especially for a company that didn’t make any money.

Your learner response is as follows:

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).Evaluate the choices a media text has made.Do this in more detail with examples.

2) Write down the mark you achieved for each question: 

Q1: 1

Q2: 1

Q3:2

Q4:1

Q5:2

Q6:1

Q7:1

3) Did you get any media terminology wrong in the assessment? If yes, make a note of it here for future revision:

• To learn  about communicates in the future 
• in the future to revision about connote 
• to learn more about camera shots and why is it effective  
• to learn more about why charities often use pictures of children 

  4) Identify one of your stronger questions. Why did you do better on this question?