Thursday 9 November 2023

Advertising case study 1: OMO print advert

 



1) What year was the advert produced?
In 1955 

2) How were women represented in most adverts in the 1950s?
they were presented to be house wife's and mothers 
3) What typography can be found in the advert and what connotations might this have?
You can see sans serif modern to
4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955?

5) Why is a picture of the product added to the bottom right of the advert?

6) What are the connotations of the chosen colours in this advert - red, white and blue?

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
they use it to repetition to target audience.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

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